Meet our Coaches
JAVAID AHMED
Javaid Ahmed, Founder of JA Golf Academy & X-Golf Stratford, has spent more than a decade helping golfers of every age and skill level unlock their potential through a unique blend of modern technology, data-driven coaching, and practical on-course development. His expertise spans beginners picking up a club for the first time, competitive juniors chasing tournament success, and adults looking to finally play the golf they've always envisioned.
What sets Javaid apart is his ability to simplify the game. By combining advanced swing analysis, launch monitor data, and personalized coaching plans, he helps students understand not just what to change, but why, and most importantly, how.
His coaching philosophy focuses on building sustainable fundamentals, developing confidence, and creating actual lasting improvement that translates directly to lower scores and a greatly increased enjoyment of the game.
PGA Level 3
JA Golf 1st Class
U.S. Kids Golf
Operation 36
Golf Genius TM
Coachnow
A.D.M.
Sim Leagues
CERTIFICATIONS
ALEX KNOEBEL
Alex “Rooster” Knoebel’s passion for golf has taken him through nearly every corner of the game. From starting in the bag room to becoming a Master Fitter, his experience has given him a deep appreciation for the equipment, technology, and details that can help golfers perform at their best.
What sets Alex apart is his ability to connect with golfers through both experience and personality. A former baseball player, he once approached the game with a simple philosophy: grip it and rip it. Since joining the golf industry in 2021, he has developed a greater appreciation for control, precision, and the small adjustments that can make a meaningful difference in performance and confidence.
His coaching philosophy focuses on keeping the process simple, informative, and enjoyable. By helping each golfer understand how the right equipment can complement their individual swing, Alex’s goal is to create a setup that inspires confidence, improves performance, and makes the game even more enjoyable.
JA Golf 1st Class
Operation 36
Master Fitter
CERTIFICATIONS
MATTHEW KELLY
Matt Kelly’s passion for coaching comes from his own journey as a golfer. Through years of dedicated practice, personalized instruction with Coach Javaid, the Operation 36 development program, and countless hours training both on the course and at X-Golf, Matt has transformed his understanding of the golf swing and what it takes to create lasting improvement.
What sets Matt apart is his ability to relate to golfers who want to improve without making the game feel complicated. By combining simple, approachable instruction with advanced data and technology from X-Golf’s simulators, he helps players better understand their swing, make meaningful adjustments, and build a game they can be proud of.
His coaching philosophy focuses on keeping improvement simple, building confidence, and helping every golfer enjoy the process. Whether you’re just getting started or looking to take the next step in your game, Matt’s goal is to help you swing with more confidence, play better golf, and have more fun doing it.